PR Tactics of Individual College Football Athletes

Athletes work their whole lives to prepare for the moments leading up to their time to play football at the next level. After playing their hearts out for many seasons, what steps do they take to reach the big stage? 

The preparation starts when they set their goals – that’s when their journey begins. All the training sessions, boot camps, film study and nonstop practices prepare them for the biggest dreams of their lives. How do they work to consider their image, reputation and public perception throughout their time in college? 

media days

Often before college football seasons begin, teams will hold media days that consist of content capturing and player meet and greets with the members of the media. This allows reporters and journalists to interview athletes and coaches to get their insights on their upcoming season. During this time, players have the opportunity to develop their visibility and exposure through the media platforms. Media days allow players to engage with people off the field, and they can build relationships with not only the reporters but also the fans. It sets the tone for the individual players and provides a first impression to the audience. Media days are important in the PR world because they offer teams the chance to gain exposure, engage with fans and control their messages which will ultimately help shape the public image going into the season. 

social media

Most athletes in college football are active on social media. Athletes must maintain a professional image if they want a future career. They are often encouraged to stay active and engaged on social media. Players are constantly working on building their personal brand. Social media is just one way they can showcase their highlights, photos or achievements comfortably. They can also form connections, show their personality and present themselves in how they want to be perceived. 

partnerships + endorsements

One way for college football athletes to boost their image and exposure in preparation for the draft would be to partner with brands. This PR move would engage different fan bases and bring in further attention. It would also help foster networking opportunities for their future. It is ideal if these partnerships align with the athlete’s values and opinions, so they can therefore be in association

community engagement

As players are hoping to receive engagement for their name and their image, they must think about engaging back with their communities. Athletes can either engage with their local, broader or general fan bases or communities. This will convey the gratitude and thoughtfulness the athlete holds towards his supporters. It is always a plus when those highly praised in the media recognize their influence and use that power to give back. 

These are just a few ways that college athletes can generate buzz around their names and skills within the NCAAF. The PR aspects surrounding this time in their life are all about how they present themselves. They must recognize their perceived image is highly considered and highly monitored.